With so many British businesses still unprepared to take advantage of the new “GDPR” world of data privacy, it is time for a fresh approach.
Client experience shows that a series of 21 steps is all that’s needed to prepare a business for effective data privacy. Some are very small, simple steps to take. Others need a bit more time and commitment. Together, they’ll get you ready for GDPR compliance.
You’ll get all 21 steps over the first 12 weeks of your Key Membership – and much more.
The reason for the deficiency is clear to Allan Simpson – the founder of GDPR for Hotels. He discovered it as he worked with privately owned businesses, helping to prepare them for working with GDPR.
They had formed a habit of treating compliance with GDPR as a chore.
It was easy to fall into such a negative habit. Legal and IT advice painted a gloomy picture. There was a tendency to induce fear amongst us. And if they didn’t achieve that, they simply bored us instead. The focus was on the wrong things. This encouraged some more bad habits.
Which led to the perceived risks of “getting caught” and “being fined” ultimately being viewed as so remote as to be irrelevant.
From irrelevance, denial was born. Where business owners and managers did make an effort it was the minimum possible. This was not their fault. The choices presented were only “minimum effort”, “wait and see” or “hugely expensive effort”. They can’t be blamed for choosing the former options.
The fact that some of the legal and IT advice focused on the wrong results is regrettable.
It is time for a change.
Think “money in”, not “money out”.
You can treat your GDPR readiness and compliance efforts as a Revenue centre instead of a Cost centre. It makes all the difference.
Here is an event which brings the most important change in our relationships with our customers and employees in decades. Yet our legal and IT advisers have made it a subject to be avoided. The hardest of tasks instead of an opportunity to be exploited. For months now it has been a disgrace. It is time to be positive. Time for a new approach.
It is time for your GDPR and data privacy efforts to be Marketing led. To focus on how to take advantage of what is the most significant change in consumer power for decades and put it to work for your business.
Up until today, if you viewed GDPR as a chore and an expense it was never going to get done properly.
It was never going to be able to make a contribution to your bottom line.
Today, you can start to get into the habit of using the principles of GDPR to build trust and confidence. Which means your marketing finds more customers, keeps them for longer and sells them more.
Isn’t that what you want?
The basic principle of Key Membership is habit forming. Small changes, made regularly, to turn into something of value to your business.
With training, encouragement, documentation, support and know-how initially delivered weekly. Your business first discovers how to walk with data privacy. Then to embrace it as part of your everyday operation. Each month of membership brings new insight and builds confidence.
To help develop the data privacy habit, as a member you get to choose. You can choose when and how to deploy the skills in your business. Your business doesn’t need to come to a halt to deal with GDPR. It just needs to get into the habit.
Membership delivers insight about GDPR and data privacy. You combine it with your business knowledge and processes as you see fit.
Habits that help you to put your customers at the heart of what you do – and prove it.
Ready To Choose Your Key Membership?
You join GDPR for Hotels as a Key Member. You can start as a Key 1 Member if you want to try it and see if this is the right thing for you.
Or you can join as a Key 2 Member so other people in your business can be added to your main account with their own logins.Discover What You Get
What’s the price?
Key 1 Membership is the cheapest place for you to start. At £49.95 per month plus VAT, that’s less than £2 per day.
Even Key 2 Membership, which is designed for both you and your team, is only £99.95 per month plus vat.
It’s important you make the right choice of partner to help with your GDPR Readiness.Why Choose GDPRforHotels?
For more information about the General Data Protection Regulation and the Data Protection Act 2018, visit ICO.org.uk